Just in time for the new year, the long-time-coming Beyoncé’s Ivy Park x adidas unisex collection is finally releasing this month.
The collection which B* started teasing in December 2019 will include sneakers, jewellery, and apparel.
Featuring the first-ever release of IVY PARK footwear and a powerful array of stylish and functional performance gear that includes gender-neutral apparel and accessories, the launch capsule collection of adidas x IVY PARK celebrates power, freedom and individuality for anyone who has the confidence to take chances and live unapologetically.
The collection’s color palette boasts the vivid colors of solar orange and maroon with cream that makes a statement as bold as the wearer. Styles illustrate a work ethic as relentless and innovative as that of its creator. Items are multi-purpose with layers built into several pieces that equip the wearer with the tools they need to be creative and get their work done, whether on the field, or on the street. Utilitarian jumpsuit, cargo pants and hoodie and cycling shorts reinforce the attitude. Asymmetry is seen in a dress and coat, and harness detailing appears throughout the collection, whether as straps on a sports bra, bag or backpack.
Keep refreshing for more items from this collection as we draw closer to the release date.
The collection is complemented by four footwear styles, adidas Ultra Boost, Nite Joggers and the Performance Sleek Super 72.
The UltraBOOST
This adidas Ultra Boost features a Maroon Primeknit upper with matching tonal lace cage and full-length Boost midsole. “Ivy Park” replaces “Ultra Boost” text on the lateral heel, while having the hiking style lacing system. Leather tongue patch atop a Solar Orange Continental outsole completes the design.
The adidas Performance Sleek Super 72
The Nite Jogger
One comes dressed in a mix of Maroon and Solar Orange, while the other sports a Ecru Tint, Grey, and Solar Orange color blocking. Both pairs are constructed with premium materials, new toggle lacing system that extends around the heel completed with Ivy Park branding on the tongues and vamp.
Talking to Elle in December, Beyoncé explained that “this new line is fun and lends itself to creativity, the ultimate power.” The unisex collection will comprise gender-neutral footwear and apparel.
She continued, “The way [men] have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.”
Other pieces in the collection include jewellery, socks, and accessories.
The first drop of Ivy Park x adidas unisex collection is set to release on Saturday, 18th January 2020, locally at adidas Originals store (Sandton City) and online via adidas.co.za.
Otherwise, check out the teaser video below for a glimpse of the collection:
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