PUMA FUTURE RIDER PLAY ON

Time to add some colour to your your sneaker collection. Turn to PUMA with their latest ’80s-inspired Future Rider and Style Rider silhouettes, titled “Play On”.

We took on PUMA's FUTURE RIDER Play On sneakers, geared up with the 2-piece tracksuit that showcases same colour-blocking found on the shoes.

Being all about cool things we went all out and pulled our custom BMX bike to highlight the sport-meets-fashion vibez.

EASY TO ROCK WITH MOST OF THE OUTFITS

The FUTURE RIDER Play On shows off a sleek white midsole and Formstrip with black suede overlays and drops in vibrant blue paired with red and neon green or juxtaposed with bold 80s colour splashes like neon green, pink, orange and violet.

The PUMA FUTURE RIDER Play On will be available from Saturday, 22 February 2020 in Adult (R1 599), Junior (R1 299), Pre-School (R1 199) and Infant (R1 099) sizes at:

PUMA.com

PUMA stores

The Cross Trainer

Superbalist

Sportscene

Side Step

OFFICE London and selected retailers.

PRODUCT STORY

In the 1980s, running technologies were in a very different place. These days, we have different gels and foams underfoot to provide cushioning, but in the early days of sneaker technology, the materials underfoot were much simpler. Around that time, PUMA introduced the Fast Rider, which looked to new Federbein rubber outsoles for extra shock absorption, combined with the soft cushioning of their Rider Foam. Since then, the technology in the silhouette has long been obsolete, but the style of the Fast Rider remains popular, leading the German sportswear brand to revive Rider Foam midsoles late last year.

DETAILS

  • Textile upper with suede and leather overlays
  • Full lace closure
  • IMEVA midsole provides lightweight cushioning
  • Rubber outsole provides traction and grip
  • PUMA Formstrip overlay at sides
  • Woven PUMA label at tongue

 


 

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