In celebration of the International Women’s Day (Sunday, 08 March 2020), PUMA will support girls and women in sport by giving away ultraviolet laces with every footwear purchase and aim to donate up to 100 000 Euros to Women Win, an organization delivering girls’ sport programs across the globe.
The laces make a bold visual statement and come with the message “Forever Tied Together”.
Beginning on 1 March, the laces will be given away with every footwear purchase at select retail locations globally – including South Africa – and for every pair of laces produced, PUMA will make a 1 Euro donation.
PUMA has also called on its network of ambassadors, athletes and social influencers to sport the laces. For every unique Instagram post that includes the laces and #PUMAWomen, PUMA will donate 1 Euro. Leading up to International Women’s Day, PUMA will make additional donations for every minute played in a match and goal or point scored by its athletes. Donations made off the back of athlete performances and social media will contribute up to 25 000 Euros to the total contribution to Women Win.
The laces are now available at selected PUMA stores.
Add your voice to the conversation by using #PUMAWomen and be sure to tag @pumasouthafrica, @pumawomen, and @womenwin.