PUMA FUTURE RIDER PLAY ON
PUMA continues to amplify their older silhouettes so that they can meet the high demands of today’s sneaker lovers, and that is the case with the latest ’80s-inspired Future Rider and Style Rider silhouettes, titled “Play On” which showcases a bold retro look.
In the 1980s, running technologies were in a very different place. These days, we have different gels and foams underfoot to provide cushioning, but in the early days of sneaker technology, the materials underfoot were much simpler. Around that time, PUMA introduced the Fast Rider, which looked to new Federbein rubber outsoles for extra shock absorption, combined with the soft cushioning of their Rider Foam. Since then, the technology in the silhouette has long been obsolete, but the style of the Fast Rider remains popular, leading the sportswear brand to revive Rider Foam midsoles late last year. Now, the Rider series contains two variations, the Future Rider and the Style Rider, both forming the “Play On” pack.
Now PUMA is making a shift of their own with the release of this "play on" pack which is now widely offered in (Kids, Men's and Women's) sizes.
For our latest instalment of the #YMZSTYLEBASE, we took on the women's PUMA Future Rider Play On with Joburg-based model tazwiththecurlz_ styling the shoe her own way and with the PUMA Tailored for Sport OG Retro tracksuits.
I fell inlove with fashion because it allowed me to showcase my uniqueness and individuality. I always want a certain peace of clothing to stand out in a crowd. I love how sneakers can be customized and very fun to play with colors and patterns. I feel that sneakers make or break an outfit. It stands out and in my opinion it's the first thing most people look at. The sneaker industry has become such a great part of our lives that having to choose a particular pair of sneakers is so important to us. Fashion and sneakers has allowed me to gain confidence in myself, especially being an outcast while growing up.
FASHION SAVED ME!
WHO ARE YOUR BIGGEST FASHION INSPIRATION?
My biggest fashion inspiration would be Yara Shahidi and Dilan (an Instagram thrift goddess)
I am also inspired by fashion that is not modern, I love a great variety of vintage looks that allows me to be wearing a certain piece that no one else would have.
WHAT’S YOUR ALL-TIME FAVOURITE FASHION?
My all time favorite fashion is Vintage fashion. I love bringing difference and variety to play along with my hair.
HOW ARE SNEAKERS ESSENTIAL TO YOUR DAILY OUTFITS?
Sneakers are important to my daily outfits because it ties an entire outfit. Sneakers are comfortable and add a bold statement to my look depending on what I match it with.
DESCRIBE HOW YOU DECIDE TO STYLE THIS PUMA FUTURE RIDER?
I would style the PUMA FUTURE RIDER with either oversized denims and animal print with chunky accessories or with a full black fit (straight cut black Jean's, a black skipper, black bucket hat or a beanie).
HOW WOULD YOU DESCRIBE THE DESIGN & COMFORT OF THE PUMA FUTURE RIDER?
The design and comfort of the puma future rider for me would be that it feels like I'm walking on clouds. I feel elevated. The design is very fun and has a street like appearance to it. Even though it's a trainer it is unique and is begging to be owned.
The shoe comes in a multi-coloured design (Luminous Purple-Fluo Pink colours) and features a secure lace-up fastening and a PUMA Federbein outsole underfoot, which absorbs shock and keeps you cushioned. These retro runners have a grippy rubber tread and are finished with PUMA branding to the tongue, as well as the legendary Formstrip to the sidewalls.
The PUMA “Play On” Pack is accompanied by the apparell which includes Track Jackets and Pants, catered for both Men and Women.
WHERE TO BUY
The PUMA FUTURE + STYLE RIDER Play On is now available in Adult , Junior, Pre-School and Infant sizes sizes at:
The Cross Trainer
Hipkicks and selected retailers.