Nike Air Max 1 has been around for over thirty years. With its vibrant history and ongoing evolvement, there are countless stories to be told about the shoe and its journey over the past three decades. From Tinker Hatfield’s innovative design back in 1987 to its intercontinental cultural impact, all the way into 2020 where a brand-new City Pack now comes to life. The pack honours two of Europe’s most influential Air Max cities, London and Amsterdam, and their Air Max 1 DNA.
AIR MAX 1 LONDON
The Air Max 1 ‘London’ design takes inspiration from the city’s street culture and architecture. The muted tones are taken from classic Air Max colourways still favoured today by London’s youth, and the mesh upper retains its late-‘80s design origins and sports aesthetic for today’s modern city athletes.
Subtly embroidered into each of the side panels are two shapes: a pointy triangle and a perfect circle abstract interpretations of two of the city’s most iconic landmarks.
With the River Thames embroidered on the back heel, corduroy on the upper heel and suede on the sides, this design expresses the city’s sporty, street smart and dynamic character.
AIR MAX 1 AMSTERDAM
Amsterdam is known for its beautiful canals, bridges and iconic brick buildings. It’s elements like these that form the basis for the Air Max 1 ‘Amsterdam’ design.
The city’s subtle colour palette is echoed in its brown and brick tonal elements, whereas the dark green Swoosh takes its colour from the traditional doors and window frames found throughout the city. Its world-famous rings of canals are found embroidered on the back heel.
The three St Andrew’s crosses that make up the city’s coat of arms stand out in bright red on subtle suede. A premium leather side panel and a corduroy reference to its iconic predecessors, the Air Max 1 ‘Amsterdam’ is a mature vision of a classic.
Look out for the Nike Air Max 1 ‘London’ and Air Max 1 ‘Amsterdam’ to release on Thursday, 19 March 2020 via Nike SA SNEAKRS (1:00 PM) for the retail price of:
Nike Air Max 1 City Pack “London” – R 2,599.95
Nike Air Max 1 City Pack “Amsterdam” – R 2,599.95