The giant grocery retailer Pick ‘n Pay has announced today that all its supermarkets and hypermarkets across the country will open an hour earlier every Wednesday for elderly customers to be able to shop for their groceries amid coronavirus (COVID-19) outbreak.
This new service will be initiated from Wednesday, 18th March 2020 and the stores will be open for a special hour from 7am to 8am for elders over the age of 65 years.
“A special shopping hour for pensioners was a great suggestion by our online community and we very quickly worked with our stores to make this a reality,” says John Bradshaw, retail executive: marketing at Pick n Pay.
“All our actions are focused on supporting the well-being of our customers. We know that the Coronavirus is more of a threat to older people, and it is thus especially important that our older customers limit the number of times they are in busy spaces as much as possible. This dedicated shopping hour for our elderly customers will give them exclusive use of the store.”
In addition, every Wednesday, all Smart Shoppers over the age of 60 will also earn double points in-store. Customers can claim this voucher at the Smart Shopper kiosk or mobile app provided they have updated their Smart Shopper profile with their date of birth.