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#AirMaxDay 2020 – ‘My Favourite Air Max’

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#AirMaxDay 2020 – ‘My Favourite Air Max’

Something cool for #AirMaxDay 2020.

Every year, 26th March marks Air Max Day, a worldwide celebration of the iconic Air Max.

On March 26, 1987, Nike released the original Air Max 1, a silhouette that’s regarded as one of the brand’s most iconic sneakers. Created by legendary sneaker designer Tinker Hatfield, the Air Max 1 was the first shoe the Swoosh released that showcased the brand’s Air technology with a visible window into the sole.

 

 

Nike has celebrated Air Max Day, with special releases, unique events, as well as using that day to debut new Air Max models – like the Air Max 1 atmos, Sean Wotherspoon Air Max 1/97 amongst others.

To celebrate the Air Max Day 2020, we have put together an episode with a few people around Joburg, who love sneakers, some are passionate about collecting sneakers and some its just the love of fashion.

Each of them talks about their favourite Air Max silhouette also what the #AirMaxDay means to them.

While you are on lockdown, sit back, relax and watch the episode below:

Cast: nhlanhla1802, Carter_Duli, Oratile_Moh, riyaadhismail, darianwilliams_, kabelomorekure and zoe_monta.

Shot and Produced by: ThaboThabiso for YoMzansi.

 

 

nhlanhla1802

Fav Air Max sneaker: Air Max 1 – Nike Air Max 1 OG Anniversary Royal

Release Date: 2017

“This is the sneaker that I’ve loved for the longest time. Air max day has been something that is very big on the internet but to also see it growing, the physical day, Nike having exhibitions and stuff is a very special thing.”

 

 


Carter_Duli

Fav Air Max sneaker: Air Max 2 Light Atmos

Release Date: 2019

“I collect sneakers because that’s my passion, my favourite air max is Air Max 2 light atmos coz it features all different colours.”

 


Oratile_Moh

Fav Air Max sneaker: Air Max 90 – Rose Pink

Release Date: 2020

“I’ve always hated the Air max 90 silhouette and then, the good people at Nike decided to gift me with two pairs. Since discovering the comfort, and how they look, they’ve become a new cult favourite of mine.”

“Air Max Day for me represents a lot of things, like outside of the really cool events that Nike seems to have all over the world, I think it stands a stronger message of innovation and being pioneering because everybody knows that Air Max was a revolution in footwear.”

 


riyaadhismail

Fav Air Max sneaker: Air Max 1 – Sketch To Shelf

Release Date: 2019

“Air Max Day is key to me coz it celebrates of the greatest pioneers in the sneaker industry Tinker Hatfield.”

“The shoe illustrates his actual sketch and outlines what went it to it, the big window wall, the colour palette, I love the suede material on I and I love that it’s from the original sketch. ”

 


darianwilliams_

Fav Air Max sneaker: Air Max 1 – Sketch To Shelf

Release Date: 2019

“The Air Max 1 is basically the sneaker that actually started my entire sneaker addiction, it was a sneaker that defied all odds of what a shoe should be like.”

 


kabelomorekure

Fav Air Max sneaker: Air Max 2 Light Atmos

Release Date: 2019

“Air Max Day will always be Air Max Day to me – so I always have Air Max in my collection and not only for that day.”

 


zoe_monta

Fav Air Max sneaker: Air Max Plus Purple Gradient

Release Date: 2019

“I love the colour, I love the history of the design and the way it was designed.”

 


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