With the country still under level-4 lockdown, a slightly more relaxed stage of the COVID-19 lockdown with limited restrictions – retailers are seeing a rise in demand for hair care and grooming products.
Shoprite & Checkers announced that its supermarkets saw an increase in demand for ethnic hair care, especially extensions, relaxers, conditioners, and other treatments. In addition, hair-dye has also gained significant popularity.
Under the level-4 lockdown regulation, Salons are not permitted to operate.
“Customers that normally bought groceries and household items at Shoprite and Checkers, and then went elsewhere for conditioner or hair colour are likely also trying to do their entire shop at one store” said the group.
“In cosmetics, nail polish purchases have increased dramatically while face creams, cleansers, and skin refreshers dominate the skincare category. Shaving products, specifically men’s disposables, are also growing strongly”.