As a follow up to our recent article ‘AKA alleges he was not paid a cent or royalties for his sneaker deal with Reebok‘, Reebok has responded to shed light on their relationship with the rapper.
Per Reebok Statement:
Reebok is aware of the claims made by South African rapper Kiernan Jarryd Forbes, known as AKA, on twitter where he has stated non-payment for the brand collaboration of his custom- made Reebok SneAKA.
In October 2019, we executed a successful launch of the Reebok SneAKA. Upon entering into the relationship, both parties were happy with the agreement, and the terms of the launch were not disputed. Reebok met all of our contractual obligations related to the launch.
Earlier this year, Reebok communicated with AKA and his management that due to shift in strategy, we would not be able to renew his contract as an ambassador for the brand. However, we did discuss a new approach of working with AKA. Reebok is thus very disappointed to be learning of the issues raised on social media, as we believed the relationship to still be on a strong footing to negotiate potential future deals.