Universal Music Group has expanded its divisions with the launch of Def Jam Africa.
Dej Jam Africa is a new label division to represent local talent and follow the blueprint of the iconic Def Jam Recordings label.
The label will initially be based in Johannesburg, South Africa and Lagos, Nigeria, but will identify and sign artist talent from across the entire continent. It will be supported by dedicated A&R, marketing, creative and digital teams from the UMG teams in both Nigeria and South Africa and will report to Sipho Dlamini, MD, Universal Music Sub-Saharan Africa & South Africa.
The label launches with a flagship roster, that includes some of the most influential, successful and followed African talent including: Boity, Cassper Nyovest, Larry Gaaga (Nigeria), Nadia Nakai, Nasty C, Tshego, Tellaman, Ricky Tyler and Vector (Nigeria).
Earlier this year it was announced that South African rapper Nasty C will release his forthcoming album Zulu Man with Some Power in partnership with Def Jam Recordings in the U.S., during Summer, 2020. Other forthcoming releases on Def Jam Africa include singles from: Ricky Tyler, Boity, Nasty C, Tellaman feat. Alpha P, Vector, Cassper Nyovest and Tshego.