To follow his Billionaire status triumph, Kanye West is taking the YEEZY brand to another level and has now inked a 10-year deal with Gap to deliver a co-branded line of apparel to the market in 2021.
Under West’s creative direction, the YEEZY design studio will develop the new Yeezy Gap apparel to deliver modern, elevated basics for men, women, and kids at accessible price points, and will be made available at Gap stores and on its website. Additionally, West’s design vision will extend to unique YEEZY Gap expressions in Gap stores and digital channels over time.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” said Mark Breitbard, Global Head of Gap Brand.
Kanye West maintains sole ownership of the YEEZY brand and was recently valued at $2.9 billion USD in April 2020, and Gap Inc. maintains sole ownership of Gap brand. This new apparel partnership furthers the size and scope of the YEEZY business, building on the ground-breaking success of YEEZY footwear.
Under terms of the partnership, Gap and YEEZY benefit as the business grows, with YEEZY receiving royalties and potential equity related to sales achievement.