The giant media company confirmed that it has begun to notify employees of its plans to retrench staff and has initiated section 189 of the Labour Relations Act.
The job cuts will affect all divisions including Primedia Broadcasting and Outdoor.
Primedia said the challenging economic environment in South Africa, rapid technological change, and new entrants in the media sector had placed significant pressure on media businesses to adapt and evolve, in order to stay relevant.
“The expected impact on our people is a watershed moment for us, as an organisation that recognises their importance in all we do and what we represent,” said interim CEO, Phumzile Langeni in a statement.
“This is a sustainability strategy we had hoped not to have to deploy. We are committed to managing this process with sensitivity and consideration to all affected employees while following the process set out in law,” she added.
Primedia Broadcasting houses platforms including Eyewitness News, 947, 702, Kfm, and Cape Talk.