Old Mutual and its AMPD Studio has announced their partnership with ViacomCBS Networks Africa.
MTV BASE & BET has indicated that more than 20 South African music heavyweights will be sharing their trials, tribulations, lessons and soundtracks to their stories over the next 10 weeks.
The show is called AMPD Studios Live and is sponsored by Old Mutual. The show will aim to ‘draw the curtain back’ on the music industry.
Some of the topics that the artists will tackle include:
‘The secrets of building a business in music’,
‘The building blocks behind South Africa’s biggest careers’, as well as
topics relating to publishing, contracts and tax.
The partnership says that they intend to leverage the universal power of music to entertain, enlighten and inspire the continent. The artists were recorded at Old Mutual’s AMPD studios, which is based in Newtown Junction. Recording took place before COVID-19.
AMPD Studios Live will air on MTV BASE DSTV from Wednesday, 29 July at 21:30. And also on BET from Saturday, 1 August at 18:30.