After signing a multi-million rand brand partnership with AKA back in 2016, CRUZ Vodka has now picked rapper Moozlie (Nomuzi Mabena) to join the family through a new long-term partnership.
This relationship has been years in the making with Moozlie as a loyal friend of CRUZ, becoming a staple on the brand’s exclusive, star-studded SA Fashion Week party guest list.
Deemed a brand partner, Moozlie will work with the CRUZ brand team to represent and build CRUZ Manhattan Blossom. The terms of the agreement are set for a long-term business relationship with Moozlie set to earn her share in the vodka’s profit split per bottle sold throughout Africa – a rare deal in the South African spirit beverage industry.
“This is like a full circle moment for me. A seed planted over many years has finally blossomed. Cruz Vodka is one of the most forward-thinking brands I’ve ever worked with. From what the team have been able to achieve with AKA to all the exciting things we’ve got planned with Manhattan Blossom, I appreciate that this brand respects the influence & creative genius artists bring to the table. I have no doubt this will lead to more music, more good times, more milestones & more success for the whole team,” Moozlie expressed.
CRUZ MANHATTAN BLOSSOM is available in selected outlets across the country.