PUMA and KidSuper Studios have teamed up for the first time on a crisp clean collection which released this week.
The collection takes inspiration from PUMA’s football heritage and KidSuper founder and designer Colm Dillane’s past as a football player – working to combine the energy, love, unbridled passion and team chemistry of football with the uniqueness, creativity and innovativeness of the art world.
Founded by Colm Dillane, KidSuper Studios is an artist collective that transforms streetwear and accessories with fresh takes on style, art, music, and sport. In their debut collaboration with PUMA, KidSuper Studios takes inspiration from PUMA’s football heritage, bringing together the energy and unbridled passion for football with the creativity and innovation of art.
“The PUMA collaboration was natural, I always looked to football for inspiration for all products,” said Colm Dillane. “But what I was mostly inspired by was PUMA’s history, that’s what was so special about this collection, collaborating with a brand that has over 70 years of product design – you can’t beat old images of Pele winning a World Cup in PUMA cleats, that is inspiration. I want to create a brand that can have an equal positive effect on iconic moments.”
The collection stands out with retro tailoring, bold prints, vivid colour combinations and “KidSuper Studios” signature doodle aesthetics.
Hand drawn football sketches are used in an all-over graphic print for the PUMA x KidSuper Tailored Jacket (R4 399) and Pants (R2 199). The jacket includes a 2-button, single-breasted closure, breast pocket, and patch pockets on the front for storage solutions. The pants have front slip pockets and a back welt pocket for storage solutions with an elastic waistband with belt loops for customized comfort.
Footwear features unfinished looks with raw edges, exposed foam and zigzag stitching and seams. Expect colourful accents from a mix of prints, doodles and embroidered elements in a retro, multi-coloured palette. PUMA’s Style Rider (R1 999) and Oslo City (R2 399) have both been given the KidSuper treatment.
The PUMA x KidSuper is now available through PUMA.com and at PUMA Select Stores (Cape Town and Braamfontein).
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