To follow their recent collaboration on the ZX 8000 model, adidas, and the LEGO Group announced a multi-year partnership to jointly create products that can stimulate creativity and promote inclusiveness among adults and kids.
The collaboration fuses two of the most recognized and iconic brands and will offer a diverse portfolio of footwear, apparel, and hardware.
“It’s our mission to inspire and develop the builders of tomorrow and help children be creative and learn the skills they need to thrive”, said Julia Goldin, Chief Marketing Officer at the LEGO Group.
Products for various sports and an active lifestyle will launch in December 2020 and throughout 2021, aimed at both kids and adults and crossing different LEGO themes.
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