From Chicago to the world: t-shirt designer turned streetwear icon Joe Freshgoods tells his unique story with a bold new collection.
The designer has a mission to tell authentic stories through his work: on a new collaboration with Converse, he tells his own- revisiting his artistic roots on the Chuck 70, Pro leather and matching apparel.
This is his first official release with Converse, but it isn’t the first time he’s made his mark on the brand. He’s been reworking the Chuck 70 for years on the streets of Chicago with his own bootleg designs. Now he’s ready to bring that story global.
On this vibrant Chuck 70, Freshgoods goes back to where he got his start: creating graphic tees. Using t-shirt-like jersey material, Joe stitches together his history with a patchwork collage of designs from different eras. Vibrant tie dye, bold lettering and airbrushed graphics converge and showcase the eclectic style mix he’s brought to his work.
Joe Freshgoods Tie Dye Tee: JFG channels ‘70s disco and soul into a collaborative t-shirt design. Vivid colors, funky graphics and a vintage rubber ink lettering puts Freshgoods’ eclectic style mix on display and celebrates his bootleg t-shirt roots.
Joe Freshgoods Hoodie: JFG channels ‘70s disco and soul into a vibrant cobranded hoodie with vivid colors, funky graphics and a combination of rubber and puff prints displaying and celebrating his first official collaboration with Converse.
Joe Freshgoods Track Pants: Joe Freshgoods brings his expressive graphic approach to a pair of ‘70s track pants. Featuring purple and yellow satin stripes down the side seams and bold JFG patches.
The Converse x Joe Freshgoods is available exclusively at www.converse.co.za.