The Sanlam Group has announced the launch of South Africa’s first financial literacy-focused TV game show, the Sanlam Moola Money Family Game Show.
The show, which premieres on 3 April on e.tv at 6 PM, is a creative initiative from Sanlam aimed at using engaging, creative initiatives to help South Africans better manage their finances.
The Sanlam Moola Money Family Game Show will consist of 13 episodes, hosted by comedian Tyson Ngubeni, and financial education advocate Nicolette Mashile. Big names who will appear on the show include TT Mbha, Boity, two members of Good Luck, and Shane Durrant of Desmond and the Tutus, with his wife, Angie Durrant.
Families will compete for a weekly R50 000 prize and an overall prize of R500 000. The Sanlam-sponsored game show will see the families take part in a series of fun challenges to educate contestants and viewers about smart money and financial management.
Sydney Mbhele, chief executive of brand at Sanlam, says, “We are hoping that this family show will be a powerful way to transfer financial knowledge. Financial coaching will be built into the show’s narrative to help people make the right simple choices in terms of their spending, buying, investing, insurance, etc. — simple choices with powerful long-term results.”
“This is extremely important, as households are figuring out ways to deal with a fragile economic environment, exacerbated by the pandemic,” says Mbhele.
The Sanlam Moola Money Family Game Show airs on Saturday, 03 April 2021 at 6PM on e.tv.