Nike has launched a new refurbishment programme in the US to allow customers to return pre-worn sneakers which are then refurbished and cleaned to be resold at Nike stores at a lesser price.
Nike Refurbished extends the lifespan for three types of footwear: like new (maybe worn for a day or two before being returned), gently worn (a little longer) and cosmetically flawed (think: something like a small snag that happened in manufacturing).
Available at launch in up to 15 U.S. Nike stores, and with plans to continue scaling, Nike Refurbished is another example of Nike creating solutions at scale to help reduce its waste footprint.
Here’s how it works:
– After a shopper returns a pair of shoes to Nike within a 60-day return window, eligible footwear is added to the Nike Refurbished lineup. Each pair is inspected and refurbished by hand, and then given a condition grade.
– The team uses a number of different products and tools to return shoes to as close to new condition as possible. Once the shoes land back in a Nike store, the price is based on footwear type and condition grade. Handy messaging on the boxes make it easy to see what kind of shoes are inside, the condition grade, and more.
The programme will continue to expand to more U.S.-based retail destinations throughout 2021 and beyond. You can find participating stores here.
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