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PUMA expands its Mirage range with the Mirage Sport

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PUMA expands its Mirage range with the Mirage Sport

PUMA has added a new hot silhouette to its Mirage range.

The new Mirage Sport takes cues from the archive and mixes them with contemporary design elements, inspired by the energetic and trippy world of DJ culture.

 

 

Mirage Sport is a successor in a long lineage of Mirage shoes that started back in the 70s. The design team worked hard to bring PUMA’s FUTRO design language forward, playing with archive references and mashing them with futuristic details. The muted, almost washed out, colour palette keeps the attention on the richness of the materials and the construction of the shoe.

“For the initial drop we wanted to expose the manufacturing process and the imperfections that come in the early sampling process of a sneaker,” says Danny Taylor, PUMA’s Design Lead for Sportstyle Footwear. “This can be seen through exposing the foam under the collar, exaggerating the loose edges of the materials and various elements that are intentionally disconnected from the upper to emphasize the overall layering.”

WHERE TO BUY:
Now in store and available for R2 299 from PUMA.com, PUMA V&A and PUMA Braamfontein, X-Trend Store, Archive online, Shesha, Madaiza and select retailers.

 

 


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