WHEN IT ALL BEGAN FOR LIMITEDRUN SHOP
Starting out as an idea to create a customer experience unrivaled in the South African sneaker scene, the founders of LimitedRun have always been shrouded in mystery. Launching shortly after the release of Nikes’ “The 10”, two sneaker enthusiasts and collectors teamed up after doing a deal for the (now infamous) Nike Air Jordan 1 x Off white “Chicago”.
The theme of mystery continues to live with the brand as those behind it choose to remain faceless, true to their vision and mission. LimitedRun was not created or built for its founders, but rather to bring the best sneaker and streetwear experience to Africa starting at the City of Cape Town.
Since then, their idea has grown to become one of the biggest sneaker and streetwear platforms on the South African scene. Setting the bar with branded packaging, inserts and attention to detail whilst providing you with the latest and most sought-after sneakers to hit the market. They came with an aura of mystery, breathing life into the online and social media sneaker scene, by providing customers with a purchasing experience like no other.
LIMITEDRUN: THE JOURNEY SO FAR
With their identity still obscured, they continued delivering on the idea of a curated customer experience by giving attention to detail like no other platform had done at the time. This tactic would prove extremely beneficial for their growth via social media, which saw their Instagram presence grow to more than 10K followers in just 14 months.
Despite the COVID-19 pandemic and stringent lockdowns during 2020, they grew even further-reaching 20K followers by the end of 2020 and hosting a challenge via their Instagram page to celebrate the milestone. The challenge saw sneakerheads from all over SA take participate in the challenge by producing creative sneaker-related content to share via their Instagram to garner attention and win the grand prize of R10 000. Runners up in this challenge got the opportunity to purchase highly sought-after Jordan’s for their recommended retail price (some of which are worth double or even triple their retail price on the resale market).
2021 NIKE AIR MAX DAY
More recently, LimitedRun ran another successful campaign for Nike’s Air Max day celebrated annually on 26 March. With very little hype and buzz around the day from other local resellers (or retailers for that matter), they once again displayed their ability to elevate the experience of the customer with their unique take on Nikes own NIKE ID production stream.
WITH EACH PAIR OF AIRMAX 1S, CAME A MYSTERY “JOKER” CARD
The artwork clearly ties in with their Air Max Day Campaign production video with a nod to the colourways used for their AM1s and their upcoming venture into the streetwear space.
On the reverse side of the card it states that the special box is incomplete and prompts the customer to scan a QR code which gives them some kind of exclusive access.