Giant retailer — Zara is currently refurbishing and enlarging its flagship store at Victoria Wharf Shopping Centre in Cape Town in order to make it the brand’s newest concept store in South Africa, offering a fully integrated experience with zara.com.
The revamped store, due to launch in late 2021, will be enlarged by 1,000m², taking the retail space to approximately 2,700m² across two floors.
Zara is promising a “high quality, digitalized and differentiated store”, featuring the company’s latest technological and sustainability-focused developments for its integrated store and online sales platform.
The concept store will showcase all the brand’s collections, and include a new dedicated Beauty section offering immersive experiences for customers, according to the brand. The beauty section will be located on the ground floor, singled out by colour-matched flooring, walls, and ceilings, which contrasts with the stainless steel trays carrying product lines developed in collaboration with international makeup artist Diane Kendal.
Other new additions to the space to improve customer experience will include fitting rooms, waiting areas, and showrooms.
The Zara V&A Waterfront store has been closed for refurbishment and will reopen later this year.
Share your thoughts on this article and join the conversation on Twitter or Facebook.
