adidas South Africa will be opening its 1,000 square metres Flagship Store in Sandton this week.
Consumers can expect to find a best-in-class showcasing of adidas Running, Training, Football, Outdoor, Kids and Originals products, with an exclusive offering of Y-3 footwear and apparel, as well as collections by Stella McCartney and Karlie Kloss.
Another game-changer is the store’s sustainability space, which is the largest retail area committed to sustainability that adidas has created across its global footprint. The space introduces storytelling into the consumer experience, showcasing how the brand’s commitment is brought to life through collaborations such as adidas x Parley, and eco-innovations such as Primeblue, products made comprising of at least 50% Parley Ocean Plastic.
The space was designed to be hyper-local, with Jozi culture and credibility woven in at every touchpoint. A range of exclusive, limited-edition prints will be available only at the Sandton Flagship Store, with décor and furnishings brought to life by creators such as Russell Abrahams, Lazi Mathebula and Mia Senekal.
Shoppers can make use of South Africa’s only in-store concierge service, drop off their adidas sneakers for a free cleaning, personalise adidas footwear and apparel at the Maker’s Lab, or sign-up for the adidas ‘click and collect’ offering when purchasing online.
The adidas Sandton Flagship Store opens to the public at 09h00 on Friday 25 June 2021, and is located on the Upper Level (Sandton City), Shop U100.
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