Kentucky Fried Chicken famed KFC has announced the launch of Chat Commerce – a chat-ordering channel that allows customers to place and pay for an order through WhatsApp.
The platform is 100% automated and leverages natural language processing.
WhatsApp chat-ordering uses guided prompts, emoji-embedded facilitation, and natural language processing to guide customers through the ordering process. The service is available for ‘click and collect’ only.
“While currently the service is only available for click and collect, we have future plans to integrate delivery as part of this channel rollout. Additionally, consumers will soon be able to also pay via WhatsApp,” says KFC SA’s digital and e-commerce director Nicholas Duminy.
All you have to do is answer the questions by replying with a number, a word, or an emoji.
Here’s a quick guide on how it works:
Step 1: Add the KFC Chat-Order contact by clicking the link, scanning a QR code, or adding the number – 087 153 1074
Step 2: Send “Hi” to get started with the chat or ordering
Step 3: Select your order through texting replies that respond to questions posed
Step 4: Select the KFC restaurant that you want to collect your order from. At this stage, WhatsApp ordering is available for ‘click and collect’ only
Step 5: Pay. While not yet available, consumers will soon also have the option to choose to pay via WhatsApp by inputting their card details but, for now, they pay at their selected store
Step 6: Collect order
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