Facebook is planning to roll out Instagram for Kids, made for kids under the age of 13.
Earlier this year, BuzzFeed News broke the news about the project. However, the latest update on this move is that Facebook has put the project on hold to address concerns raised by parents, regulators, and experts.
In a published blog post, head of Instagram Adam Mosseri said “We’ve decided to pause this project”.
“This will give us time to work with parents, experts, policymakers and regulators, to listen to their concerns, and to demonstrate the value and importance of this project for younger teens online today”.
“We started this project to address an important problem seen across our industry: kids are getting phones younger and younger, misrepresenting their age, and downloading apps that are meant for those 13 or older”.
Instagram Kids is aimed at tweens (aged 10-12). It will require parental permission to join, it won’t have ads, and it will have age-appropriate content and features. Parents can supervise the time their children spend on the app and oversee who can message them, who can follow them, and who they can follow.
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