H&M has teamed up with creative duo Keneilwe Mothoa and Lubabalo Mxalisa of the lifestyle brand Neimil for a new decor collection that will launch at selected H&M Home shop-in-shops in November.
For this partnership, Neimil has been offered a space within selected H&M Home stores in which to sell its collection under its own brand name.
All of the proceeds from the collection will be received by Neimil and H&M will not take any profit from the sales.
“The ethos of Neimil is to tell authentic stories through our products and to always re-invent the narrative of what handcraft is. Expect a piece of ourselves in this collection, a feeling of love and warmth. H&M is giving us a platform to share our story and our craft with the world and in turn supporting us in their stores to help us grow, this felt right, and this is why we are here,” says Neimil cofounder Keneilwe Mothoa, cofounder.
Commenting on the Neimil partnership, Caroline Nelson, country manager, H&M South Africa, says, “Through this partnership, H&M aims to support small business owners and promote the local design industry within South Africa. We are so excited to offer our customers the opportunity to shop this beautiful collection at our selected H&M stores, and to include locally-made, handcrafted products to our existing H&M Home product selection in store.”
Look out for the Neimil decor collection to release at H&M Home shop-in-shops in Sandton City, V&A Waterfront, and Menlyn Park from Thursday, 04 November 2021.
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