In 1982, New Balance released a radical sneaker. The objective was ambitious: making the best running sneaker in the world. The 990 gained immediate critical acclaim upon its release. Today, the shoe’s thoughtfully engineered design, minimal aesthetic, and gimmick-free comfort continue to strike across generations, remaining incontestably relevant in the here-and-now of sneaker culture.
The 990v4—the silhouette’s most recent iteration—is the realization of over three and half decades of development; still implementing New Balance owner Jim Davis’ original brief to craft a sneaker that stands out as the very best of its kind. Formally released in 2016, the v4 keeps the original iconic shape and treatment with the introduction of a redesigned sole unit and minor updates to the upper pattern.
This collaboration between Justin Saunders-led label JJJJound and New Balance is crafted in tonal nubuck and mesh construction featuring a textural contrast that highlights the silhouette’s nuanced colorway. Subtle 3M details, reflective secondary laces, and custom logo-molded toggle enhance a versatile functionality that is core to this sneaker’s original identity.
Look out for the JJJJound x New Balance 990v4 “Navy” to release on Thursday, 21 October 2021 online via www.newbalance.co.za.
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