YOMZANSI. Documenting THE CULTUREYOMZANSI. Documenting THE CULTURE
  • LATEST
  • MUSIC
  • EVENTS
  • FOOTWEAR
  • TV & FILM
  • EDITORIALS
  • SHOP
  • MORE…
    • MAGAZINE
    • FASHION
    • TECH
    • LIFESTYLE
    • VIDEOS
    • FOOD
    • PODCAST
    • SPORTS
    • CAREERS/TIPS
Facebook Twitter Instagram
  • SUBSCRIBE
  • ADVERTISE
  • DISCLAIMER
  • CONTACT
Facebook Twitter Instagram YouTube TikTok
YOMZANSI. Documenting THE CULTURE YOMZANSI. Documenting THE CULTURE
  • LATEST
  • MUSIC
  • EVENTS
  • FOOTWEAR
  • TV & FILM
  • EDITORIALS
  • SHOP
  • MORE…
    • MAGAZINE
    • FASHION
    • TECH
    • LIFESTYLE
    • VIDEOS
    • FOOD
    • PODCAST
    • SPORTS
    • CAREERS/TIPS
YOMZANSI. Documenting THE CULTUREYOMZANSI. Documenting THE CULTURE
Home » YFM rebrands a ‘Y’
Music

YFM rebrands a ‘Y’

With a new campaign ‘Y _NOT’
@yomzansiBy @yomzansi1 year ago
Facebook Twitter WhatsApp Reddit Email

YFM announced that the station will be visually identified as Y.

According to the station statement, the Y logo represents the new, the here, the now… but also speaks to the future of where the brand will venture and how the brand CI and its platforms are able to remain relevant in any context.

 

 

In addition to launching a refreshed logo, Y launches its new campaign ‘Y _NOT’ using a bold digital and on-air campaign coupled with a television commercial. ‘Y _NOT’ promotes and heroes individualism and supports young adults embodying their greatness.

“It has been an exhilarating journey to this point, and I am confident that this natural next step will strengthen our connection with our listeners and propel Y to new heights,” says Haseena Cassim, MD of YFM.

“Y is at the pulse of youth culture and as a content brand we create with our audience. The brand’s fluidity is a mirror of their mindset. We tried to capture this in our new CI and campaign, making sure the essence of what Y represents, to young people, continues to resonate with them. It was a task that we didn’t take lightly, understanding that we are responsible for an iconic South African brand. Involving our talent in the TVC was so important as they are the voices and faces of our platforms. We are very proud of what we have produced,” says Natasha Wadvalla, Marketing and Communications Manager at YFM.

In addition to these exciting new developments, the station this month relocated to its new studios in Hyde Park, Johannesburg, where it occupies space along with its sister brands eTV, OpenviewHD, and eNCA.


Share your thoughts on this article and join the conversation on Twitter or Facebook.

 

Receive exclusive and latest updates on Music, Sneakers, Fashion and latest trends.


 

(Visited 4,274 times, 1 visits today)
Y YFM
Previous ArticleThere is a shortage of Savanna Cider in SA — here’s why
Next Article WHERE TO BUY: the Red October YEEZY Foam Runners this Friday

Related Posts

Tems wins her first Grammy award

2 days ago

Zakes Bantwini, Nomcebo & Wouter Kellerman win Grammy award

2 days ago

Black Coffee & Major League DJz to perform at this year’s Tomorrowland

1 week ago

Robert Marawa joins 947

1 week ago

STREAM: Sjava delivers his fourth studio album ‘Isibuko’

2 weeks ago

Tems bags her first Oscars nomination

2 weeks ago

SUBSCRIBE – ADVERTISE – DISCLAIMER – CONTACT

YOMZANSI is an award-winning cultural platform, an influential publication covering News & Trends in Music, Sneakers, Fashion, Events, Tech & Motoring.

If you believe any materials accessible on or from this platform infringe your copyright, you may request removal of those materials (or access to them) from the Website by submitting written notification to yomzansi@gmail.com. We do not claim ownership of some of the images used on this website and all attempts will be made to list the sources.

Copyright © 2023 YOMZANSI

We're social. Connect with us:

Facebook Twitter Instagram YouTube TikTok

Type above and press Enter to search. Press Esc to cancel.