Instagram is expanding the ability to add links in Stories to all accounts. The feature was previously limited to verified accounts or those with over 10 000 followers.
We’ve heard from the rest of our community that they also want to share things that matter with their friends and family. Whatever you’re into, from cooking to volunteering or shopping, you now have a space to share in Stories — regardless of your account size.
We continue to be inspired by the change-makers on our platform and those who want to turn their passion into a living by sharing links. We recently introduced new ways for creators and businesses to reach more fans, engage their community and grow their reach, and we aim to further support them with access to links.
How to Add Links to Your Stories
Use the Link sticker to add a link to your Instagram story. When people tap on the sticker, they’ll be redirected.
To add a Link sticker:
– Capture or upload content to your story
– Select the sticker tool from the top navigation bar
– Tap the “Link” sticker to add your desired link and tap “Done”
– Place the sticker on your story — like our other stickers — and tap on the sticker to see color variations