Pandora has just launched its new ME collection made for individuals who are about creating and the online culture. The collection reflects the Gen Z fans’ desire for personalization but also a sense of belonging.

To bring it home, we featured local creators; Lufuno and Malum Kontent to style the collection.

Rebooted and refreshed, Pandora ME is a collection for creators everywhere. Inspired by the world of music and online culture, the campaign features an exclusive track, SWEAT, from artist Charli XCX, which celebrates individuality.

The world’s biggest jewellery brand has relaunched the collection giving it an all-new attitude – breaking the rules, defying expectations, and wearing things your way.

Personalization is at the heart of this collection, with multiple styling accents, and with a nod to Gen Z’s fearless and outspoken voices, it encourages the wearer to amplify their own unique style. From chunky link chain bracelets and necklaces, mono hoop earrings and stackable rings to word links and mini dangles full of symbolism, the Pandora ME range is hand finished, with pieces that include mix and match metals in sterling silver, 14k rose-gold, and ruthenium-plated unique metal blends, freshwater cultured pearls and vibrant enamels.

Pandora ME is available in-store and online at

To discover content from the Pandora ME collective check out #PandoraME on social media.



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