Instagram has begun testing a subscription feature that will allow creators and influencers to earn some income while offering access to exclusive content and features to fans/followers.
The feature will let fans/followers pay a monthly fee to access subscriber-only content from their favorite creators. The subscriber-only content will include Lives and Stories.
A breakdown of what fans can subscirbe to:
– Subscriber Lives: Creators can broadcast exclusive Lives to their subscribers, allowing them to engage more deeply.
– Subscriber Stories: Creators can create stories just for their subscribers, allowing them to share exclusive content and to use interactive story stickers with their most engaged followers only.
– Subscriber Badges: Creators will see a subscriber badge next to comments and messages so they can easily identify their subscribers.
Subscribers will be shown with a purple badge next to their username. Pricing for subscriptions will range from $0.99 to $99.99 per month, and creators can select the price point for their subscriptions, TechCrunch reveals.
The feature is still in the testing stage and is available to a limited number of U.S. creators: @alanchikinchow, @sedona._, @alizakelly, @kelseylynncook, @elliottnorris, @jordanchiles, @jackjerry, @bunnymichael, @donalleniii and @lonnieiiv.