Levi’s has launched a new range of Curvy Jeans specially cut for curves and designed to prevent gaping at the waist. With this, the brand wants women to feel great in their jeans, no matter their shape or size.
To bring this launch home, they have partnered with fashion enthusiast Oratile Moh , along with interior designer Mpho Khati, boss-woman Quintessa Ali and Lerato Kganyago as the Levi’s® Curvy ambassador.
We managed to have a chat with Oratile Moh on her fashion sense, style and being part of this launch.
Here’s our chat with Ora:
Ora: My personal style is ever changing, a little bit more experimental as I get older. But I love colour, sneakers and different silhouettes.
You’re part of the Levi’s Curvy campaign – how does it feel to be part of this?
Ora: Still feels like a little bit of a dream to be honest. In my first campaign post, I mentioned that I used to thrift old Levi’s and now I’m in a new school campaign. It’s unreal.
How would you describe the Levi’s Curvy range as a person who’s all about style and looking good?
Ora: It’s perfect, especially for the south african woman because it’s so versatile. The curvy range can literally fit into the wardrobe of a streetwear girl just as easily as a more dressy girl.
What is important to look for when buying a pair of jeans?
Ora: I’d say comfort, wash/colour and price point. Obviously all after considering what they look like on your body.
How would you style Levi’s Curvy jeans for day and night?
Ora: I think when styling jeans, a foolproof base is a white tee or a white vest. Any elements you add to that already have a good chance of doing well.
How has your style or taste in jeans evolved over the years?
Ora: Over the years, I’ve definitely started to prioritise comfort, not just visual appeal. Which has worked because jeans are being made to be more comfortable anyway.
If you could describe the way you feel in Levi’s Curvy Jeans with one word, what would it be?