adidas and IVY PARK CEO Beyoncé announce IVY HEART, a new capsule collection inspired by love, just in time for Valentine’s Day, from the ongoing adidas x IVY PARK creative partnership.
As with previous adidas x IVY PARK offerings, this latest collection features distinct looks with inclusive and gender-neutral sizing in fashion styles, performance gear, footwear, and accessories.
The capsule collection’s design touchpoints are rooted in Beyoncé’s love of athleticism and fashion, merged with adidas’ performance and innovation.
Conceived around three pillars of foundation, active, and fashion, IVY PARK’s latest collection is highlighted by the Velour Dress and Tracksuit, Faux Latex Puffer, Pique Jumpsuit, and Sequin Duster. Accessories include a 5-Panel Hat, a clutch, and a Heart-Lip Belt Bag.
Footwear consists of both on-the-court and off-duty models. The range is highlighted by a new iteration of the classic Stan Smith sneaker in Cheeks (Off-White), with a rubber dipped midsole. Additionally, the collection introduces a new silhouette, the IVP Superstar Plim, a mule style shoe inspired by the iconic adidas Superstar in Cheeks (Off-White). The line also features a new colorway of the IVP Savage sneaker in Cheeks (Off-White), a IVP swim slide in Lipstick Smudge (Red), and the Ultra boost in Candy Paint (Shock Pink).
Look out for Beyoncé‘s IVY PARK x adidas “IVY HEART” Collection to release on:
– Thursday, 09 February 2022 at 12:00 midday via adidas.co.za and
– Friday, 10 February 2022 at adidas Original stores (V&A Waterfront, Canal Walk, Gateway, and Mall of Africa)
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