ViacomCBS has announced a new name change and will now become Paramount.
Created through the merger of CBS and Viacom back in 2019, the new name change is aimed to bring together its leading portfolio of premium entertainment properties under a new parent company name – and become a major player in streaming.
Furthermore, the company wants to reach 100 million streaming subscribers by the year 2024 – and expand internationally.
The company announced that its streaming service Paramount+ will make its debut in France as an exclusive bundle with CANAL+ Group, giving subscribers immediate access to Paramount+ through the country’s largest provider.
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With Paramount+ and SkyShowtime, the company will have streaming services available in more than 60 markets across the UK, Latin America, Canada, Australia, South Korea, the Caribbean and all major markets in Europe by the end of this year. In 2023, the company will look to Asia, Africa and the Middle East, building on Paramount+’s strong momentum to grow its presence in every region of the world.
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