Parisian house AMI joins the PUMA family in a collaboration that puts together tailoring and innovative sportswear design. The collection and the campaign featuring Romeo Beckham and Mia Regan take inspiration from how happiness starts with the people you surround yourself with.
The debut PUMA x AMI wardrobe is inspired by a new era of achievement – one that doesn’t conform to a specific gender, individual, or appearance. One that challenges our current views, where it isn’t about the accolades of oneself, but about being grateful for the crew that one surrounds themself with, their chosen family.
With minimalistic branding, a mix of neutral and bold colours, and premium materials, the collection elevates sportswear. The AMI de Coeur, AMI’s signature symbol, is merged with the PUMA logo to make a co-branded graphic that can be seen across pieces in the collection.
The collection includes some of PUMA’s classic footwear silhouettes featuring classics like the Slipstream Lo, Suede Crepe, and the newly released Suede Mayu. The apparel includes t-shirts, polos, jackets, hoodies, shorts, crew, pants, and bras that mix and match perfectly to build a full wardrobe. The collaboration wouldn’t be complete without the accessories: bucket hats, a curve cap, and a shoulder bag.
Look out for the PUMA x AMI apparel and accessories collection to release on Saturday, 19 March 2022 at:
– PUMA Stores (Gateway and Braamfontein)
– Al Capone
The sneakers will only release in April/May 2022.