PUMA has signed the new Mercedes-AMG Petronas F1 Team driver George Russell as a brand ambassador making the young British driver part of its lifestyle and performance program.
George Russell is a natural fit for the PUMA Family and will assist the brand in driving innovation in race gear performance forward.
“PUMA is a brand that I’ve worn for many years, I use it for my fitness program, leisurewear and of course any time I’m in a Mercedes-AMG Petronas Formula 1 car. I have a great relationship with the brand and to finally be officially part of the PUMA Family is a real honour for me, “said George Russell.
“The overalls and other items we wear in the car are massively important from a performance perspective for a number of reasons. First is weight, everything that is put on or in the car needs to be as lightweight as possible and we work closely with PUMA to ensure all our race gear is as precisely developed and engineered as the car. Second is comfort. Every single item we wear, whether overalls, boots, gloves, fireproofs, all need to fit perfectly and as though you can’t feel them. In the intense environment of a cockpit, even the most minor of fit issues can be a distraction when you’re racing at 200mph. PUMA works really close with me to ensure both comfort and performance is optimized,” Russell added.
Russell was previously signed with Williams but was picked to stand in for Lewis Hamilton at Mercedes at the 2020 Sakhir Grand Prix.
He joined Mercedes for the 2022 season, replacing Valtteri Bottas and will now be a teammate with Hamilton.
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