For the past years, we have seen the rise of local designers pursuing their own fashion labels and solidifying the streetwear market. Through the years of the pandemic, many creators have found time to sit and work on their own brands.
Today South Africa has a range of streetwear brands giving consumers an option of everything. With so much influence across the world, it is no surprise that streetwear carries such a powerful position, especially with millennial consumers.
The rise of local streetwear brands also gives consumers better options when it comes to pricing.
Over the years we have seen die-hards brands such as Sol-Sol and Butan pushing the envelope further, while on the other hand we have new frontiers such as Wanda Lephoto, Grade Africa and Happyville who are sailing the market to a whole different space through unique pieces, brand collaborations, and seasonal releases.
A number of brands have not managed to evolve and stay current through the years, so it is pleasing to see new kids bringing a fresh and different take to the scene.
Below are 30 of our favorite South African streetwear brands that are affordable and making waves today:
Artclub & Friends
B O Y D E
Sophisticated Monkey Brand #B▲P$
REFUSE CLOTHING BRAND
STYLA GANG ORIGINAL DESIGNS®️