This kind of deal definitely comes as a top tier in the local broadcasting industry, especially knowing that radio stations normally sign on-air personalities on short-term contracts.
In April, Mdoda announced that she was taking a two-month break from the Anele and the Breakfast Club to explore new and emerging broadcasting and entertainment trends while also interrogating the global best practices that will invigorate the show on her return.
“Signing a five-year contract with Primedia is testament to the new vision of new Group CEO Jonathan Procter. Jonathan brings with him global standards and perspectives to broadcasting and entertainment,” said Mdoda.
Mdoda and 947’s long-standing commitment was celebrated through a power shoot, featuring the breakfast radio darling and Phumzile Langeni, the chairperson of Primedia Broadcasting.
“We are fortunate to be driven by the crystal clear and contagiously compelling vision of Jonathan, whose stewardship heralds bigger and greater ideas for the future of our business,” said Langeni.
The radio personality returns to ‘Anele and the Club on 947’ on 1 July.
“At Primedia, it is all about validating our people. When our people succeed, we succeed… There is so much more that we need to still see from Anele,” said Langeni.
Until her return, listeners can catch Thando Thabethe, who joins regular Club members Frankie, Thembekile and Cindy from 6 to 9am weekdays.