Primedia Broadcasting has appointed Randall Abrahams as the new CEO with effect from Tuesday, 24 May 2022.
Randall will take over from Geraint Crwys-Williams, who was holding the CEO position at Primedia Broadcasting.
Primedia Broadcasting is the home of premium media platforms 947, 702, Kfm 94.5, and CapeTalk.
“I am pleased to announce the appointment of Randall Abrahams as the CEO of Primedia Broadcasting. Randall is an extremely accomplished and celebrated figure in the media, music, and entertainment arena,” Jonathan Procter, Primedia Group CEO, said in a statement released by Primedia Broadcasting.
Randall’s accolades in the radio business include the launch of YFM, the turn- around and refocusing of the SABC Commercial Radio portfolio under the stewardship of the late Peter Matlare, the complex merging, and transformation of Universal and EMI Music Groups, the turnaround of the SAMAs, and his well-famed idol’s judge gig.
I am confident that Randall will make a significant contribution to Primedia. I see him not only playing a critical role in entrenching Primedia as a forward- looking, leading-edge media company, but also in helping to accelerate talent development across our prized suite of media offerings,” added Procter.
Randall said “I am pleased to return to a swiftly evolving broadcast landscape and I’m very excited to join the Primedia Group. Primedia remains at the forefront of both content creation and distribution with a drive for continued innovation. Working under Jonathan’s leadership alongside a team of experienced marketers and creators is an exhilarating prospect, and I aim to bring my combination of experience and innovative ideas to the table.”