PUMA has unveiled the “Welcome Unbored” campaign to launch its next-generation Slipstream, which began life as a high-top basketball sneaker in the 80s and has been re-imagined, combining its basketball DNA with an undeniably clean and contemporary look. A court classic reinvented.
The campaign features a glittering cast of PUMA fam members including football icons Neymar Jr, Memphis Depay and Kingsley Coman, NBA star LaMelo Ball, Olympic champions Armand Duplantis and Gianmarco Tamberi, as well as celebrities Romeo Beckham and Danna Paola.
These PUMA “Welcome Unbored” ambassadors embark on a galactic journey to reach new horizons, inviting everyone ready to escape the old, to enter the new, and join them on a journey that enters the Slipstream.
PUMA has penned the latest chapter in the saga of the Slipstream, 35 years after it was first released. Expect a plethora of colourways and makeups to follow during the year ahead.
The 2022 PUMA Slipstream will be available locally from 30 June 2022 on PUMA.com at PUMA Stores and selected retailers.