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As a follow-up to their first chapter “The Wave” in 2021—Nike and Amsterdam-based label Patta continue their collaborative journey on the Air Max 1 model, with the next chapter officially dubbed “The Next Wave”.
The latest chapter follows the classic Air Max 1 silhouette and the now iconic wave pattern, along with Patta’s signature logo on the tongue and sock liner in two new colourways. “The Next Wave” is inspired by the African proverb “Each One Teach One” and Patta’s unrelenting vision to create a connected, and prosperous Patta community around the world.
In the spirit of the collection, Patta will host a 2-day mentorship exchange at Nike’s SHAPA Soweto community center in Johannesburg. “SHAPA serves as a safe space for the next generation of athletes and leaders. By bringing an exchange via the Patta Academy, we are thrilled to collaborate and connect with some of the brightest kids on the African continent through SHAPA,” says Gee Schmidt, co-founder of Patta.
“The Next Wave” campaign has been distilled through the lens of US-based photographer Shaniqwa Jarvis who captured several creatives who have been empowered through generational exchanges of ideas, stories, and skills. They include DBNGogo, Wireless G, New York-based grill maker, Eddie Plein, and illustrator Aya Brown.
Look out for the Patta x Nike Air Max 1 “Dark Russet” to release soon at:
Thesis Lifestyle
On Saturday, 20 August 2022 at Thesis Lifestyle store (173 Machaba Drive. Mofolo Central, Soweto). Via in-store raffle. Armbands will be handed out from 12:00 midday, and the raffle will start at 1:00pm.
Price: R3000
Sizes: UK4 – UK12.
Nike SNKRS ZA
On Monday, 22 Monday 2022, Online via Nike SNKRS ZA (12:00midday).
Price: R 3 199,95
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