Giant retailer Mr. Price is expanding its offering with the launch of standalone baby stores.
The Mr Price Baby store format promises to offer a wide assortment of products and major baby brands across changing, personal care, bath, travel, drinking, sleep, feeding, play and clothing for babies (0-24 months) and kids (1-7 years).
Demand for a wide range of baby care products is high in South Africa due to increased urbanisation, changing lifestyles and parents seeking more nutrient-dense and organic products, according to market research company Knowledge Sourcing Intelligence.
Standalone Mr Price Baby stores can be found in Eastgate Shopping Centre, Menlyn Shopping Centre, Mitchells Plain Promenade Mall, Carnival Mall, Parow Centre and Pine Crest Centre. A selection of product can be found in the Mr Price Kids stores at Carlton Centre, Mall of Africa and Midlands Mall, as well as in the following Mr Price stores: Benoni Lakeside Mall, Cavendish, Fourways Mall, Golden Walk Shopping Centre and Nelspruit Riverside Mall.