Joburg’s We Are EGG store is set to open on Thursday, 29 September 2022 at The Zone Rosebank. The area is designed to give small and medium-sized businesses, retailers, and entrepreneurs access to retail space without having to lease a physical store.
The first flagship store opened in Cavendish, Cape Town in 2020.
The 3000 SQM space will house fashion, food, homeware, and lifestyle departments, including a restaurant and a Bar. Brand-wise, you can look forward to finding both local and international brands, including RICH MNISI, Sol-Sol, Artclub and Friends, Cultish®, PUMA, New Balance, Amanda du-Pont’s lelive, Crocs, LimitedRun, Converse, and more.
Besides shopping, the Rosebank store will offer an entertainment vibe including live music, in-store attractions, and court sessions.
We Are EGG concept is also expected to roll out in Gateway Mall in Durban as the next location.
This retail concept is a joint venture between Old Mutual Property and retail mavens Paul Simon (founder of Young Designers Emporium) and Arie Fabian (who built up the Fabiani brand).