German fashion luxury house MCM (Modern Creation München) has linked up with PUMA to put a luxurious touch on PUMA’s beloved Slipstream Lo silhouette.
The two style giants are an obvious fit for this thrilling commemoration, having worked together in 2018 to release a special edition of PUMA’s iconic Suede. This time the teamwork is even more ambitious, with the PUMA x MCM range seeking to capture the charisma and exhilaration of all thing’s basketball – and what’s more, basketball superstar-in-the-making Mikey Williams has been recruited as a triple-double for the global campaign.
“The love affair between luxury and sport is clear in this second collaboration we’ve created with MCM, the classic details of both German brands are visible in the design and construction,” said Heiko Desens, PUMA’s Global Creative Director. “The first time we worked together was an instant success, I’m certain that it will happen again and that everyone will be excited about what’s to come.”
“The collaboration between MCM and PUMA tells a great story of the heritage of both brands, but also how important culture is for MCM and the connection to all relevant topics for our consumer – from sport, music, to the influence of street-culture for luxury brands.” Dirk Schönberger, MCM Global Brand Officer
This means MCM and PUMA will be bringing the ball both on and off the court – with a release in three dramatic drops.
The first drop is set for September 8th with Show Love, featuring a one-of-a-kind MCM edition of the PUMA Slipstream Lo, a court classic reinvented which will come adorned with cognac Visetos Monogram highlights – a long-running hallmark of the Haus.
The second drop (October), the PUMA Slipstream Lo will be emblazoned with black and white details and embellished by MCM’s striking Cubic Monogram for a full visual box out, the footwear is showcased with some Mikey Williams magic.
The third and final drop for the collaboration will be launched in the first half of 2023 – a luminous take on athletic classics, featuring lively ready-to-wear and a uniquely eye-catching edition of PUMA’s TRC Blaze Court Shoe that’s sure to invoke envy whether worn on the paint or in the seats.
In the meantime, look out for the first drop, PUMA x MCM Slipstream Lo “Show Love” to release exclusively at Shelflife (ONLINE ONLY – shelflife.co.za) at 7am. The retail price is set at R9999.
Units are extremely limited. Sizes: UK7, UK8, UK9, UK10.
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