H&M continues to expand its portfolio, as it gears up to open its first stand-alone homeware store in South Africa—officially dubbed “H&M Home“.
H&M follows in the footsteps of other giant retailers that have expanded in the same avenue, including Mr. Price and Edgars.
The first H&M Home store is set to launch a day before Black Friday, 24 November 2022 at Sandton City mall. The 488m2 store is located on Level 6, not far from its clothing store.
According to the retailer, the homeware store will offer fashion-forward decor and accessories for every room and style.
“The assortment ranges from high-quality bed linen and timeless dinnerware to diversified textiles, with contemporary style and attention to detail at its core. By merging modern design and quality with sustainability and affordable prices, H&M Home enables interior lovers across the world to create a personal and modern space – a place to feel at home,” H&M said in a statement.
Caroline Nelson, country manager, H&M South Africa, added: “Our unique and considered store concept will offer a dynamic shopping experience with a high level of customer service, the latest trends, and exciting collaborations.”