Netflix has introduced a brand new feature called Profile Transfer.
With this feature, users can transfer their profile to new membership. So if you have been using someone’s profile and you would like to start your own account, this is where this feature comes in handy. Users will be able to move their personalized recommendations, viewing history, My List, saved games, and other settings when they start their own membership.
This comes days after the streamer announced the new ad-supported plan, which forms part of the plan to clamp down on password sharing.
From its latest quarterly shareholder letter, the company announced its plans to start charging for password sharing in 2023.
Finally, we’ve landed on a thoughtful approach to monetize account sharing and we’ll begin rolling this out more broadly starting in early 2023. After listening to consumer feedback, we are going to offer the ability for borrowers to transfer their Netflix profile into their own account, and for sharers to manage their devices more easily and to create sub-accounts (“extra member”), if they want to pay for family or friends. In countries with our lower-priced ad-supported plan, we expect the profile transfer option for borrowers to be especially popular.
At the moment anyone is able to borrow a password from someone with an account and will then be able to stream movies and TV shows.