PUMA has today appointed Arne Freundt as the new CEO of the company, with immediate effect.
The recent CEO Bjørn Gulden will be heading to adidas as the CEO from 01 January 2023. Gulden’s mandate as a member of the Management Board of PUMA SE expires at the end of 2022.
Meanwhile, the newly appointed PUMA CEO—Arne Freundt will be receiving a 4-years contract, effective January 1, 2023. Freundt has worked for PUMA for more than ten years and has been a member of the Management Board as Chief Commercial Officer since June 2021.
Meanwhile, the Three Stripes brand has recently cut ties with Kanye West’s YEEZY brand, and its CEO Kasper Rorsted will step down as CEO in 2023.
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