This season BIRKENSTOCK launches its first locally-inspired summer campaign, blending German heritage with South African flair to showcase a sizzling collection against a backdrop of vibrant colour and bold patterns.
The distinctive way that South Africans style their BIRKENSTOCKS has inspired a campaign that pays tribute to the love that local fans have shown the footwear brand.
South Africa is a nation of colour, pattern, and texture, and the summer campaign features three local tastemakers: designer and co-founder of Moea Design Cassandra Twala, ImprintZA founder and creative director Mzukisi Mbane, and fashion disrupter and creative Yasmin Furmie, who bring their distinct flair and creativity to the campaign in an authentic way.
BIRKENSTOCK didn’t need to look far for a pattern to feature in the campaign. The solution was found beneath its feet on the outsole, where the trademarked BIRKENSTOCK bone print appears on the bottom of every sandal. This stamp of originality is the perfect foundation on which to bring a South African twist of colour and texture to life in the brand’s summer 22/23 in-store, digital and social media platforms.
The trio of South African personalities featured in the campaign was selected for their unique style and creative contributions, each showcasing how they style their BIRKENSTOCKS and how the brand’s values resonate with them.
Shop the latest BIRKENSTOCK Summer Collection at BIRKENSTOCK stores and online at bashafrica.com