After years of waiting, South African customers will soon be able to shop online for H&M fashion and homeware products.
This comes after H&M announced a partnership that will tie them with online retail-giant Superbalist.
H&M will offer a wide range of products and the latest campaigns to its new online customers via Superbalist including clothing and H&M home from early 2023.
“South Africa is a growth market with large potential, and we look forward to making our brand available to new customers across the country,” says Caroline Nelson, country manager, H&M South Africa.
“Our vision is to offer the world’s best brands and widest choice of accessible fashion through the country’s most convenient and efficient online fashion destination. We are so proud to welcome H&M to the family, ” David Cohen, co-CEO of Superbalist, expresses.
This will expands H&M’s reach in the country apart from the 28 physical retail stores across the country.