Only a few models in the world of sneakers continue the iconic tradition, and those are what we call the real classics.
The shoe that started it all: Old Skool has been around since 1977, and back then the model was known as the Style #36 and was the first Vans skate shoe to make use of the now-signature side stripe.
Through the years, it quickly became known for both its cleanest design and its low-cut silhouette in black and white with a side stripe. Even with the brand having released a number of models, but the notorious Old Skool still remains legendary.
The model’s utilitarian, simple-to-wear, easy-to-style appeal easily accommodates any type of customer.
To bring together the community of creatives and as an ode to the classics, the brand rolled out the “Classic Since Forever” campaign, spotlighting some of the iconic silhouettes in the Vans archive, such as the SK8-Hi, the Authentic, the Old Skool, the Slip-On, the Era.
Vans picked Tom Misch, Paloma Elsesser, Holly Humberstone and Anderson .Paak to head this campaign.
Well-known in the fashion industry, Paloma Elsesser is a model with a deep love for community and a keen understanding of its power. It’s those qualities that make her the perfect fit for this campaign.
With years in the music industry and a solid catalog, Tom Misch’s pioneering and progressive nature make him the perfect ambassador for this campaign.
There is no stopping for British singer-songwriter Holly Humberstone who has emerged as one of the biggest breakout talents of the past two years, and she continues to break boundaries.
Anderson .Paak is a musical genius who is no stranger when it comes to working with the “Off The Wall” brand. With a number of Grammy awards under his name, it’s no surprise to have his timeless taste tied to this classic campaign.
Here at home, to celebrate this campaign, the good people at Vans South Africa hosted a fun-filled event tagged with a mix of DJ sets, live performances, games, and, of course, a showcase of classic Vans silhouettes.
Here’s a look at how people styled their Vans and a showcase of what went down at the event:
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